I Love She is an e-commerce label established in Dec 2020 whose parent company Intercraft Ltd (ICL) was founded in the year 1971 . It was the largest apparel exporter in the country in the 1980s/90s .It pioneered organized retail business in India and created the brand FU’S. It had some of the biggest names in the fashion industry as its clients. Designers like Karl Lagerfeld associated closely with the company to create inspirational designs in situ. It gave initial breakthroughs to leading Indian designers like Rohit Bal,Rina Dhaka,JHJ Vallaya,Suneet Verma,etc.
ICL had a robust CSR policy insured upliftment of the under privileged by providing training and employment to deaf and dumb as tailors, masters from Missionaries of Charity cornerstone of CSR policy of the group.
SHE intends to carry forward the legacy.
The brand DNA is to build the new SHE through confident clothing with sustainability as cornerstone of its policy.
All the garments are made in-house by our team of designers, pattern-makers and sewists.
Silhouettes are architectural and bold, anchored in an intelligent approach with artistic inspirations.
The heart of all our work is to empower women who inspire us every day by providing designs with a decisive and avant-garde aesthetic.
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